Sonex Studio foam at Soundproofing America

There is a lot more to a modern home or professional studio then simply soundproofing the walls and floating the floor. Oh of course these things are important especially when you are trying to capture that perfect classical guitar solo on tape or CD, but it is the acoustical tuning of the studio that really makes the difference between a good recording and an outstanding one. What do I mean by acoustical tuning? Basically it is deadening or livening a room to make it the perfect environment for live musical recording and voice-overs. If a room or a studio is too live this meant that there are too many hard surfaces fro the sound to reflect off of. It is what causes unwanted reverbs (echo) in the room dues to the lack of absorbent material on the walls ceiling and floors.

Illbruck Sonex is one of the leading producers in the world of quality studio and home theater absorptive foams and acoustical panels. For example the Sonex

Fabritec panels give your studio that professional look while adding to the acoustical balance in the room. The Fabritec fabric covered panels are lightweight and have a Willtec foam core and a rugged tackable fabric exterior. Willtec is and open-cell melamine foam that is the cornerstone of the Fabretec panels. They are am impact resistant panel and can take the abuse of dollies and heavy musical equipment that might be inadvertently slammed into these panels. They attach to any clean surface with adhesives or hook and loop- fasteners. The Sonex Fabritec panels come in 24 X 24 and also 24 X 48. They are the perfect panels to give you studio that polished look while providing the quality sound that the pros demand. Illbruck Sonex leads the way for high quality studio panels. When you think of Acoustical treatments, think Illbruck Sonex, the sound sculpting people.

Another product from Sonex is the Whiteline ceiling tile. These tiles have a distinctive soft smooth finish that is a complete departure from the conventional ceiling tiles of the past. The Whiteline tiles offer excellent sound absorption as well as having a high light reflectance (.089) making them ideal for spaces with indirect lighting. Whiteline ceiling tiles also have a Willtec melamine foam core the same as the Sonex Fabritech panels.

The Willtec core makes these tiles lightweight and very absorbent. White fleece is laminated to both sides of the Whiteline ceiling tiles. These ceiling tiles can be installed into an Illbruck Sonex ceiling grid or into any conventional 15/16 or 9/16 T-grid system. If you home theater or studio sports a T-bar ceiling with conventional ceiling tiles, why not move up to the quality of Sonex with the next generation Whiteline ceiling tiles.

When building a home studio or a professional home theater, trust Illbruck Sonex to give you the acoustical control you need in any room or space. To learn more about the quality Sonex line of acoustical treatments and sound control products go to their website at www.illbruck-acoustic.com Sonex, there is no finer acoustical agent.

Dr. Robert W. Orther is the Senior Technical Advisor at Soundproofing America Inc, the leading authority in Soundproofing and Acoustical treatment technology.

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Starting a Stay at Home Business

Working at home with no rules but your have been the dream of most people. Who would want to work for a demanding boss if he or she has a choice of staying home and earning the same or more than she would make slaving in the office from 8 in the morning to 5 in the afternoon? However, starting a stay at home business could be a bit daunting for most people. A lot of people would be intimidated by the thought of not receiving their monthly paycheck and would opt to simply stay with their present job.

Where many people would simply not pursue their dream of having a stay at home business, there are a few brave souls who would take the risk of starting out. For people who are brave enough to pursue their dreams, their first challenge would be to find the right kind of stay at home business that is profitable and enjoyable. Finding these profitable and enjoyable stay at home business is a matter of ingenuity and creativity. There are not hard and fast rules as to where to get your business ideas. Some of the most creative business ideas came about through accident so you can never be too specific as to where to find them. However, there are places like the Internet, the library and you local trade and industry office, which can be good sources of inspiration.

Once you find the right stay at home business, you need to study all its aspects. Just because you have a stay at home business does not mean you dont have any competitors. On the contrary, you could be facing stiff competition from fellow work at home businesspeople and those companies with established commercial offices. It is therefore important that you study you competitors well and learn from them. In business, one of your best teachers is you competitors so take advantage of their experiences and learn from them.

As soon as you are ready to start, clear a space in your home where you could set up an office. Stay at home businesses need designated office space in your house where you can organize your files. If you have kids, it is better to have a door on your designated office that you can close to keep them from snooping on your work. Having kids running in front of you while you work could be very stressful so make sure that you have a stay at home business office where you can work in peace. It would also be a very good idea to get another telephone line, which you will designate as your business phone. You use that phone number in your business card instead of your house phone. Having a business phone will make you sound professional.

Copyright 2006 Thierry Goho

Thierry Goho is an Internet Marketer Expert. He is also a member of IAHBE(International Association of Home Business Entrepreneurs). He has published many articles throughout the net about Work From Home Business Opportunities And Tips. For more informations about this author and for Best Home Business Opportunities And Tips, visit: http://www.gohomoney.com

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Attorney Marketing Requires Handling Prospective Client Objections Part 1

Elder law is probably not your practice area, however, you do have objections from prospective clients and you do need to figure out how to deal with them in a way that maximizes conversion. You know, those things prospective clients say around money issues or needing to think about it when you finish your pitch. I am writing this article on the topic of objections to help you think through how you will deal with your prospective client objections regardless of your practice area.

One thing to pay attention to with objections is the managers mantra in attorney marketing. The mantra is: If you cant measure it. You cant manage it. Thinking through what you will say when objections occur and scripting out the responses (without memorizing them though) allows you to not be surprised or maybe anxious while having to figure out on the fly how to respond. You need to have a plan in advance with attorney marketing conversion skill sets.

Having a script (your plan) also enables you to test for scripts that are working versus those that are not working as you hone the script to the best it can be in order to maximize the number of times a client says your hired (even though you might say the words slightly differently each time you use the script). After all, if you are excellent at attorney marketing in general but poor at conversion skills you will have to work a lot harder. Finally, if you have a lot of unconscious competence in handling objections in your practice now, if you put that on paper it becomes valuable attorney marketing intellectual property that becomes an element of what you sell one day when you sell your practice. Also now it can be taught to others in your practice that then can become competent like you.

First let us talk a little about context or overall attitude to objections in attorney marketing. In classical selling the term is overcoming objections. We dont want to overcome anyone really. The last thing we want to do is back someone into a corner and overcome him or her. People dont like to be pressured and you dont want to look like a salesman. So dont approach dealing with objections in attorney marketing from a win/lose, right/wrong, or dominate/be-dominated perspective. This overcoming or pushy attitude can ruin your relationship and give the prospective client the impression you only care about making the sale instead of caring about them.

The attorney marketing attitude we need is one of not really caring if the person hires you or not. Sort of Buddha like in the sense you are not attached to what the client decides, however you are committed to them making a decision that is educated, well facilitated and right for them in their view even if the decision is no thanks. Thus no sales pressure ever is allowed in words or in attitude. If you find yourself wanting to convince the person then you are off track with attorney marketing conversion success.

Another key attorney marketing attitude is permission. You always need to get permission in attorney marketing from the prospective client if you decide to ask questions or make guesses that might make the client a little uncomfortable. Prospective clients indeed have concerns about moving forward and we want to help them explore those concerns if they give us the permission to do so. If not, then we dont want to go there as they say these days. You certainly dont want to get into a position where you are chasing the client to get the business either. If they dont want to go there then let it drop with respect for their position in the matter. Even if it looks misguided to you (more detail on this later). You cant win them all in attorney marketing for sure.

Well, enough for the context or attitudinal aspects of attorney marketing and lets move on to the draft scripts I made for my current elder care attorney to start his process and give you some food for thought. Note that we are still perfecting these scripts and these were just my initial input designed for him. Here you go:

Money Type Objections:

Note: Your attorney marketing sales script needs to be created as well sometimes called the pitch. If you craft that well, it will minimize the chance for objections or at least inoculate the prospective client to any objections that arise later. Thus the objections will be easily handled in a positive way. This article does not address this sales script attorney marketing skill set, only the objections skill set.

First response always: I can understand the fee could show up as a concern to you. Few people have unlimited funds who come to our practice with problems like yours. Would it be OK if I talked a little about your concerns around the fee? (Here the attorney marketing principle is agree, permission and then re-direct. First do the agree statement part and then the permission question part. The possible re-direct options comes next and start below.)

Possible re-direct: It is often useful to think of the fee more like an investment. The average cost of a nursing home per month in Florida is between $5,000.00 and $6,000.00. With the price of private pay incidentals, it is not uncommon to see the total monthly bill in excess of $7,000.00 or over $84,000 per year. For the investment of XXXX you will save about $XXXXX. Thinking of it that way the investment in our services is a really a great return?

Possible re-direct: By way of an example. If I were to offer to give you or save you $1,000 that you never would have had without me, would you give me $100? We are in a similar situation here dont you think? (Pause here for a beat or two for emphasis) At least that is one way to think about it.

Possible re-direct: If this fee is outside of your range, I will refer you to a financial planner not an attorney who may be able to accommodate the fee range you are looking for, however, using a financial planner has some distinct disadvantages you probably have read about in the material we gave you earlier. If you have not been able to read it as yet I would be happy to tell you about those disadvantages. If you do decide to go that route you need to be aware of the ways you could be harmed and maybe avoid them. I am not referring you to another attorney because from my research I know my fees are the lowest in the area for this practice area and that has been our firms policy by design to be the low cost provider (this one may be better in the pitch section than in the objections section also I dont recommend one deliberately be the low cost provider in a market but this client was at least currently).

Possible re-direct: In making the decision to do this, is the price you have to pay the only consideration for you? (This will get the focus off of just the price and on to quality and value for the price.)

Possible re-direct: Could the fee seem too high to you or is it that you just dont have a way to pay the fee right now and are wondering how to raise that kind of money now?

Possible re-direct: I certainly do understand. You dont go looking for the cheapest price when you need brain surgery and this is not exactly brain surgery. At the same time it is not like you are buying something you can find anywhere like a can of soup either.

Possible re-direct: I certainly do understand. Often people sort of automatically are thinking the price is too high. I do it too. Did you know that even people who sell parachutes to skydivers hear the cost is too much? So I understand. I am curious though. Could you tell me more about your concerns around the fee so I can understand better what your concerns are?

Possible re-direct: your price is too high say: You may be right. I am a bit curious though. Do you mind if I ask you a question? If you think our fee is too high, you must be comparing it to something. Do you mind me asking what is it that you are comparing it to? Or Can you tell me a bit more about what makes you think our fee is too high?

In Objections Part 2, I will give you the drafts for I want to think about it. If you go to my website and sign up for my free 7-part eCourse on Client Development you will find more on the general subject of attorney marketing scripts that includes the area of objections in the 6th lesson. You will also find sample scripts for the pitch that precedes any objections.

Henry Harlow has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com.

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Satellite: But Just How Important Is It To Americans?

Americans were thrilled with the introduction of cable television and it caught on rapidly because it offered more programming than every before. However, a mere decade later satellite programming became available and made Americans aware that there were other television programming options available.

However, at this time, satellite televisions were very expensive because of the equipment, difficult to navigate and the programming was not very good. However, satellite companies were working to develop a better product that would be a rival to cable television and garner more customers. Thus, satellite companies came out with a small dish that was mountable virtually anywhere and that offered an outstanding package of programming for the subscriber.

Because of this, satellite television has made a comeback and is growing at a rate of approximately 30% per year while cable is growing at around 10 %. So, the real question is, what benefits does satellite television offer the subscriber that cable television does not?

The answer is satellite television is more affordable, offers more programming, digital shows, and better customer service.

Amazingly, today satellite television subscribers are paying a smaller televise provider bill on a monthly basis than are cable subscribers. The reason for this is satellite companies are stiff competitors so prices are constantly being challenged by competitors. Because of this, satellite subscribers win and ultimately have lower bills.

Also, when you subscribe to satellite television there is always something on. There are a variety of all movie channels, sports channels, history channels, arts and entertainment, childrens channels, foreign language channels, music and more. If you cannot find something to watch on satellite television at any given moment during the day then you will never find anything to watch.

In addition to the amazing programming packages and channel selections, satellite television provides all of its channels through digital technology. Because of this the subscriber receives a better, clearer image that is more enjoyable.

Customer service is another benefit satellite television customers have over cable subscribers. The reason for this is that cable companies basically have a monopoly over the area in which they operate while satellite companies have to worry about the competition of other satellite companies. Because of this, customer service is great in order to keep as many customers as possible.

If you are unhappy with your current cable subscription, then simply change over to satellite to finally have the channels you want, an affordable, great customer service and television programming that really meets your needs. You will not regret your decision and in fact you will more than likely wonder what took you so long to switch. Do some research online to find the satellite companies that offer the best specials.

Robert Michael is a writer for Att Satellite which is an excellent place to find Satellite links, resources and articles. For more information go to: http://www.attsatellite.com

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